The Gift of Giving


What makes PAGU different to your ordinary designer label?

We have decided to be a business that aims at doing well by doing good. We want to ensure that when we do well, customers get the lowest prices and charities benefit.

How we are doing this:

1. We are transparent about our cost

2. we sell online only in order to reduce the price to our customers by 60%

3. we donate 10% of every sale to a dedicated charity



We strive to be a business that makes a difference. We believe that every purchase can be meaningful. Therefore, 10% of every single purchase you make, we will donate on your behalf. We let you choose one of several charities that you would like to support and we send you a proof of the donation after your purchase.


We Know Our Factories

We spent many months finding the best lace and sequin fabric manufacturers in Asia —the very same ones that produce your favourite international designer labels. We visit them regularly and have built strong personal relationships with the owners and workers. This hands­on approach is the most effective way to ensure a factory's integrity as well as the ongoing quality of their output. As an added assurance, we also require stringent workplace compliancy.


Always Ask Why

Why are we doing this you may wonder? We want to show that even small fashion designer labels can create a business model that allows doing well by doing the right thing by our customers and society. Every purchase therefore means that customers receive a designer jacket at the fraction of the usual retail price and we are able to help a worthy cause at the same time.


Our Charities for 2016

At Pagu, we know that there are so many wonderful charities in the world to support. Therefore, we have decided to let YOU choose to support one of 3 very worthy causes that you care most about.

paradise kids

Paradise kids

A Story of Hope

Paradise kids is a Gold Coast children’s charity to help children learn life skills to deal with grief through death, loss or illness. Whether the loss is the death or approaching death of a parent, grandparent or sibling, grief through the stress of separation or divorce, or the child’s own chronic life limiting illness.

Friends with Dignity

Friends with Dignity

A Story about dignity

Domestic violence does not discriminate. Nore does this wonderful charity. Fridns with dignity assists people directly affected by domestic violence regardless of race, ethnicity, gender or sexuality.

Soi Dog

Soi Dog

A Story of Kindness

Soidog foundation is a not for profit charity working across all continents. It helps the homeless, neglected, and abused dogs and cats of Asia, works to end the dog meat trade throughout the region, and responds to animal welfare disasters and emergencies.